Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Tacoma · Tacoma, WA · VIN: 5TDKDRBH9TS32A797

Negotiation Guide

Opening Offer

$56,051

Fair Price

$57,551

Walk Away Above

$57,521

• Recent buyers paid ~$59 above MSRP

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Dealer Add-Ons (DIA)+$399

Asking Price$58,091

Markup+$599

Est. Dealer Margin on This Car$6,923

Percentile81% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold664

Avg Markup+$59

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$685

Avg Markup (Highlander)+$599

% Below MSRP57%

Avg Days to Sell34 days

Avg Sold Markup-$323

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