Deal Sheet: 2026 Highlander Platinum AWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDKDRBH9TS30J940

Negotiation Guide

Opening Offer

$55,517

Fair Price

$57,017

Walk Away Above

$57,011

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,734

Est. Invoice$51,875

Holdback (est.)$1,140

MSRP (Sticker)$57,005

Dealer Add-Ons (DIA)+$995

Asking Price$58,499

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,765

Percentile94% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Highlander)+$1,494

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$148

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