Deal Sheet: 2026 Highlander Platinum AWD

Walser Bloomington Toyota · Bloomington, MN · VIN: 5TDKDRBH9TS30J257

Negotiation Guide

Opening Offer

$54,455

Fair Price

$55,955

Walk Away Above

$55,931

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$49,758

Est. Invoice$50,876

Holdback (est.)$1,118

MSRP (Sticker)$55,908

Dealer Add-Ons (DIA)+$399

Asking Price$56,657

Markup+$749

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,899

Percentile83% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory656 vehicles

Avg Markup (All Models)+$212

Avg Markup (Highlander)+$749

% Below MSRP30%

Avg Days to Sell31 days

Avg Sold Markup+$82

Price History

Jun 26, 2026$56,257 → $56,657(+$400)

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