Deal Sheet: 2026 Highlander Platinum AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDKDRBH9TS30J064

Negotiation Guide

Opening Offer

$56,083

Fair Price

$57,583

Walk Away Above

$57,577

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,238

Est. Invoice$52,390

Holdback (est.)$1,151

MSRP (Sticker)$57,571

Dealer Add-Ons (DIA)+$595

Asking Price$59,260

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,022

Percentile94% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Highlander)+$1,689

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

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