Deal Sheet: 2026 Highlander Platinum AWD

Middletown Toyota · Middletown, CT · VIN: 5TDKDRBH9TS29J202

Negotiation Guide

Opening Offer

$54,095

Fair Price

$55,595

Walk Away Above

$55,796

• Recent buyers paid ~$12 above MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$49,838

Est. Invoice$50,958

Holdback (est.)$1,120

MSRP (Sticker)$55,998

Asking Price$55,998

Markup$0

Est. Dealer Margin on This Car$6,160

Percentile58% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$448

Avg Markup (Highlander)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$438

Price History

Jun 26, 2026$55,598 → $55,998(+$400)

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