Deal Sheet: 2026 Highlander Platinum AWD

Cochran Toyota · North Huntingdon, PA · VIN: 5TDKDRBH9TS29J149

Negotiation Guide

Opening Offer

$55,556

Fair Price

$57,056

Walk Away Above

$57,274

• Recent buyers paid ~$12 above MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Asking Price$57,492

Markup$0

Est. Dealer Margin on This Car$6,324

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$256

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$19

Price History

Jun 26, 2026$57,092 → $57,492(+$400)

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