Deal Sheet: 2026 Highlander Platinum AWD

Serra Toyota of Traverse City · Traverse City, MI · VIN: 5TDKDRBH9TS29I736

This Is Already a Great Deal

Opening Offer

$56,087

Asking Price

$57,822

Max Price

$57,822

• Recent buyers paid ~$27 above MSRP
• Asking price is already $27 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$51,462

Est. Invoice$52,618

Holdback$1,156

MSRP (Sticker)$57,822

Asking Price$57,822

Markup$0

Dealer Margin on This Car$6,360

Percentile66% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold651

Avg Markup+$27

Median Markup$0

Best Deal-$5,086

Worst Deal+$6,695

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$1,461

Avg Markup (Highlander)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$899

Price History

Jun 26, 2026$57,422 → $57,822(+$400)

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