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Deal Sheet: 2026 Highlander Platinum AWD
Tuscaloosa Toyota · East", AL · VIN: 5TDKDRBH8TS609262
This Is Already a Great Deal
Opening Offer
$50,424
Asking Price
$51,888
Max Price
$51,888
- • Recent buyers paid ~$27 above MSRP
- • Sitting 58 days (avg 27) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $3,589 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,924
Est. Invoice$51,046
Holdback$1,122
MSRP (Sticker)$56,094
Asking Price$51,888
Markup-$4,206
Dealer Margin on This Car$1,964
Percentile1% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup+$27
Median Markup$0
Best Deal-$5,086
Worst Deal+$6,695
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$825
Avg Markup (Highlander)-$4,206
% Below MSRP75%
Avg Days to Sell26 days
Avg Sold Markup-$421
Price History
May 6, 2026$55,999 → $56,094(+$95)
May 9, 2026$56,094 → $56,493(+$399)
May 21, 2026$56,493 → $54,877(-$1,616)
Jun 9, 2026$54,877 → $52,899(-$1,978)
Jun 12, 2026$52,899 → $53,298(+$399)
Jun 20, 2026$53,298 → $52,999(-$299)
Jun 24, 2026$52,999 → $51,888(-$1,111)
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