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Deal Sheet: 2026 Highlander Platinum AWD
Earnhardt Toyota · Mesa, AZ · VIN: 5TDKDRBH9TS29I512
Negotiation Guide
Opening Offer
$54,177
Fair Price
$55,677
Walk Away Above
$55,792
- • Recent buyers paid ~$59 above MSRP
- • Sitting 41 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,758
Est. Invoice$50,876
Holdback (est.)$1,118
MSRP (Sticker)$55,908
Dealer Add-Ons (DIA)+$499
Asking Price$57,106
Markup+$1,198
Est. Dealer Margin on This Car$7,348
Percentile92% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold664
Avg Markup+$59
Median Markup$0
Best Deal-$4,568
Worst Deal+$4,995
% Sold Below MSRP63%
Avg Days to Sell27 days
Dealer Profile
Inventory788 vehicles
Avg Markup (All Models)+$597
Avg Markup (Highlander)+$1,198
% Below MSRP24%
Avg Days to Sell31 days
Avg Sold Markup+$724
Price History
Jun 23, 2026$57,206 → $56,706(-$500)
Jun 26, 2026$56,706 → $57,106(+$400)
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