Deal Sheet: 2026 Highlander Platinum AWD

Toyota Universe · Little Falls, NJ · VIN: 5TDKDRBH9TS29I493

Negotiation Guide

Opening Offer

$55,095

Fair Price

$56,595

Walk Away Above

$56,811

• Recent buyers paid ~$12 above MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,754

Est. Invoice$51,895

Holdback (est.)$1,141

MSRP (Sticker)$57,027

Asking Price$57,027

Markup$0

Est. Dealer Margin on This Car$6,273

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)$0

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup$0

Price History

Jun 26, 2026$56,627 → $57,027(+$400)

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