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Deal Sheet: 2026 Highlander Platinum AWD
Red River Toyota · Wynne, AR · VIN: 5TDKDRBH8TS613361
This Is Already a Great Deal
Opening Offer
$55,038
Asking Price
$56,740
Max Price
$56,740
- • Recent buyers paid ~$47 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $547 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,944
Est. Invoice$52,088
Holdback (est.)$1,145
MSRP (Sticker)$57,240
Asking Price$56,740
Markup-$500
Est. Dealer Margin on This Car$5,796
Percentile8% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold680
Avg Markup+$47
Median Markup$0
Best Deal-$4,568
Worst Deal+$4,995
% Sold Below MSRP64%
Avg Days to Sell27 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$1,232
Avg Markup (Highlander)-$250
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$981
Price History
Jul 10, 2026$57,240 → $56,740(-$500)
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