Deal Sheet: 2026 Highlander Platinum AWD

Desert Toyota of Tucson · Tucson, AZ · VIN: 5TDKDRBH8TS32A550

Negotiation Guide

Opening Offer

$55,385

Fair Price

$56,885

Walk Away Above

$56,861

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$50,586

Est. Invoice$51,723

Holdback (est.)$1,137

MSRP (Sticker)$56,838

Dealer Add-Ons (DIA)+$699

Asking Price$57,537

Markup+$699

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,951

Percentile83% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)+$317

Avg Markup (Highlander)+$699

% Below MSRP14%

Avg Days to Sell33 days

Avg Sold Markup+$401

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