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Deal Sheet: 2026 Highlander Platinum AWD
Rochester Toyota · Rochester, NH · VIN: 5TDKDRBH8TS29I730
Negotiation Guide
Opening Offer
$54,477
Fair Price
$55,977
Walk Away Above
$56,180
- • Recent buyers paid ~$12 above MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,181
Est. Invoice$51,309
Holdback (est.)$1,128
MSRP (Sticker)$56,383
Dealer Add-Ons (DIA)+$199
Asking Price$56,582
Markup+$199
Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,401
Percentile65% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory240 vehicles
Avg Markup (All Models)+$75
Avg Markup (Highlander)+$199
% Below MSRP20%
Avg Days to Sell35 days
Avg Sold Markup+$154
Price History
Jun 6, 2026$56,333 → $55,983(-$350)
Jun 26, 2026$55,983 → $56,383(+$400)
Jul 1, 2026$56,383 → $56,582(+$199)
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