Deal Sheet: 2026 Highlander Platinum AWD

Rusty Drewing Toyota · Jefferson City, MO · VIN: 5TDKDRBH8TS29I520

Negotiation Guide

Opening Offer

$55,085

Fair Price

$56,585

Walk Away Above

$56,801

• Recent buyers paid ~$12 above MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,745

Est. Invoice$51,885

Holdback (est.)$1,140

MSRP (Sticker)$57,017

Asking Price$57,017

Markup$0

Est. Dealer Margin on This Car$6,272

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$569

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$942

Price History

Jun 26, 2026$56,617 → $57,017(+$400)

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