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Deal Sheet: 2026 Highlander Platinum AWD
Toyota of Montgomery · Montgomery, AL · VIN: 5TDKDRBH7TS611990
This Is Already a Great Deal
Opening Offer
$52,273
Asking Price
$53,890
Max Price
$53,890
- • Recent buyers paid ~$27 above MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,102
Est. Invoice$51,228
Holdback$1,126
MSRP (Sticker)$56,294
Asking Price$53,890
Markup-$2,404
Dealer Margin on This Car$3,788
Percentile5% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold666
Avg Markup+$27
Median Markup$0
Best Deal-$5,086
Worst Deal+$6,695
% Sold Below MSRP67%
Avg Days to Sell27 days
Dealer Profile
Inventory301 vehicles
Avg Markup (All Models)-$56
Avg Markup (Highlander)-$2,404
% Below MSRP43%
Avg Days to Sell25 days
Avg Sold Markup-$299
Price History
Jun 23, 2026$57,289 → $54,890(-$2,399)
Jun 24, 2026$54,890 → $53,890(-$1,000)
Jun 25, 2026$53,890 → $54,890(+$1,000)
Jun 26, 2026$54,890 → $53,890(-$1,000)
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