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Deal Sheet: 2026 Highlander Platinum AWD
Sunshine Toyota · Battle Creek, MI · VIN: 5TDKDRBH7TS611052
This Is Already a Great Deal
Opening Offer
$53,340
Asking Price
$54,990
Max Price
$54,990
- • Recent buyers paid ~$27 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,129 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,812
Est. Invoice$51,954
Holdback$1,142
MSRP (Sticker)$57,092
Asking Price$54,990
Markup-$2,102
Dealer Margin on This Car$4,178
Percentile5% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup+$27
Median Markup$0
Best Deal-$5,086
Worst Deal+$6,695
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$251
Avg Markup (Highlander)-$700
% Below MSRP37%
Avg Days to Sell28 days
Avg Sold Markup-$4
Price History
Jun 10, 2026$57,092 → $56,420(-$672)
Jun 17, 2026$56,420 → $54,990(-$1,430)
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