Deal Sheet: 2026 Highlander Platinum AWD

Billion Toyota · Sioux Falls, SD · VIN: 5TDKDRBH7TS33B068

Negotiation Guide

Opening Offer

$54,895

Fair Price

$56,395

Walk Away Above

$56,389

• Recent buyers paid ~$12 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Dealer Add-Ons (DIA)+$399

Asking Price$57,031

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,850

Percentile83% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Highlander)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 4, 2026$57,895 → $57,031(-$864)

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