Deal Sheet: 2026 Highlander Platinum AWD

Dan Deery Toyota · Cedar Falls, IA · VIN: 5TDKDRBH7TS32A362

Negotiation Guide

Opening Offer

$54,895

Fair Price

$56,395

Walk Away Above

$56,389

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Asking Price$56,563

Markup+$180

Est. Dealer Margin on This Car$6,382

Percentile65% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Highlander)+$180

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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