Deal Sheet: 2026 Highlander Platinum AWD

Orem Toyota · Orem, UT · VIN: 5TDKDRBH7TS30J077

Negotiation Guide

Opening Offer

$55,245

Fair Price

$56,745

Walk Away Above

$56,739

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,492

Est. Invoice$51,627

Holdback (est.)$1,135

MSRP (Sticker)$56,733

Asking Price$56,832

Markup+$99

Est. Dealer Margin on This Car$6,340

Percentile62% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)-$704

Avg Markup (Highlander)+$20

% Below MSRP91%

Avg Days to Sell31 days

Avg Sold Markup-$257

Price History

Jun 26, 2026$56,333 → $56,733(+$400)

Jul 2, 2026$56,733 → $56,832(+$99)

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