Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Cool Springs · Franklin, TN · VIN: 5TDKDRBH7TS29J165

Negotiation Guide

Opening Offer

$56,875

Fair Price

$58,375

Walk Away Above

$58,598

• Recent buyers paid ~$12 above MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$52,351

Est. Invoice$53,527

Holdback (est.)$1,176

MSRP (Sticker)$58,821

Asking Price$59,720

Markup+$899

Est. Dealer Margin on This Car$7,369

Percentile88% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory382 vehicles

Avg Markup (All Models)-$331

Avg Markup (Highlander)+$899

% Below MSRP60%

Avg Days to Sell30 days

Avg Sold Markup+$79

Price History

Jun 26, 2026$59,320 → $59,720(+$400)

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