Deal Sheet: 2026 Highlander Platinum AWD

Zanesville Toyota · Zanesville, OH · VIN: 5TDKDRBH7TS29J151

Negotiation Guide

Opening Offer

$55,654

Fair Price

$57,154

Walk Away Above

$57,148

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,856

Est. Invoice$51,999

Holdback (est.)$1,143

MSRP (Sticker)$57,142

Asking Price$57,540

Markup+$398

Est. Dealer Margin on This Car$6,684

Percentile73% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$404

Avg Markup (Highlander)+$398

% Below MSRP0%

Avg Days to Sell30 days

Avg Sold Markup+$355

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