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Deal Sheet: 2026 Highlander Platinum AWD
Beaman Toyota · Nashville, TN · VIN: 5TDKDRBH7TS29I749
Negotiation Guide
Opening Offer
$54,342
Fair Price
$55,842
Walk Away Above
$56,055
- • Recent buyers paid ~$12 above MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,079
Est. Invoice$51,204
Holdback (est.)$1,125
MSRP (Sticker)$56,268
Dealer Add-Ons (DIA)+$799
Asking Price$57,067
Markup+$799
Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,988
Percentile85% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory687 vehicles
Avg Markup (All Models)-$202
Avg Markup (Highlander)+$799
% Below MSRP30%
Avg Days to Sell29 days
Avg Sold Markup-$342
Price History
Jun 12, 2026$57,946 → $56,667(-$1,279)
Jun 26, 2026$56,667 → $57,067(+$400)
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