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Deal Sheet: 2026 Highlander Platinum AWD
Heritage Toyota Catonsville · Baltimore, MD · VIN: 5TDKDRBH7TS29I539
Negotiation Guide
Opening Offer
$54,545
Fair Price
$56,045
Walk Away Above
$56,259
- • Recent buyers paid ~$12 above MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,261
Est. Invoice$51,390
Holdback (est.)$1,129
MSRP (Sticker)$56,473
Asking Price$56,473
Markup$0
Est. Dealer Margin on This Car$6,212
Percentile58% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory379 vehicles
Avg Markup (All Models)+$631
Avg Markup (Highlander)+$400
% Below MSRP17%
Avg Days to Sell30 days
Avg Sold Markup+$575
Price History
Jun 26, 2026$57,347 → $57,747(+$400)
Jul 1, 2026$57,747 → $56,473(-$1,274)
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