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Deal Sheet: 2026 Highlander Platinum AWD
Bob Johnson Toyota · Rochester, NY · VIN: 5TDKDRBH6TS614024
This Is Already a Great Deal
Opening Offer
$54,231
Asking Price
$55,908
Max Price
$55,908
- • Recent buyers paid ~$29 above MSRP
- • Asking price is already $29 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,758
Est. Invoice$50,876
Holdback (est.)$1,118
MSRP (Sticker)$55,908
Asking Price$55,908
Markup$0
Est. Dealer Margin on This Car$6,150
Percentile56% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold698
Avg Markup+$29
Median Markup$0
Best Deal-$4,692
Worst Deal+$4,995
% Sold Below MSRP63%
Avg Days to Sell29 days
Dealer Profile
Inventory442 vehicles
Avg Markup (All Models)-$20
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$164
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