Deal Sheet: 2026 Highlander Platinum AWD

AutoNation Toyota Las Vegas · Las Vegas, NV · VIN: 5TDKDRBH6TS613360

Negotiation Guide

Opening Offer

$54,535

Fair Price

$56,035

Walk Away Above

$56,029

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$49,860

Est. Invoice$50,981

Holdback (est.)$1,120

MSRP (Sticker)$56,023

Dealer Add-Ons (DIA)+$2,396

Asking Price$59,218

Markup+$3,195

Markup includes $2,396 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,358

Percentile99% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory541 vehicles

Avg Markup (All Models)+$3,451

Avg Markup (Highlander)+$3,295

% Below MSRP0%

Avg Days to Sell29 days

Avg Sold Markup+$3,303

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