Deal Sheet: 2026 Highlander Platinum AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH6TS33A753

Negotiation Guide

Opening Offer

$57,431

Fair Price

$58,931

Walk Away Above

$58,925

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$52,438

Est. Invoice$53,616

Holdback (est.)$1,178

MSRP (Sticker)$58,919

Asking Price$60,117

Markup+$1,198

Est. Dealer Margin on This Car$7,679

Percentile91% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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