Deal Sheet: 2026 Highlander Platinum AWD

Green's Toyota of Lexington · Lexington, KY · VIN: 5TDKDRBH6TS33A641

Negotiation Guide

Opening Offer

$56,024

Fair Price

$57,524

Walk Away Above

$57,518

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,186

Est. Invoice$52,336

Holdback (est.)$1,150

MSRP (Sticker)$57,512

Dealer Add-Ons (DIA)+$1,690

Asking Price$59,987

Markup+$2,475

Markup includes $1,690 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,801

Percentile98% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$1,320

Avg Markup (Highlander)+$2,475

% Below MSRP1%

Avg Days to Sell28 days

Avg Sold Markup+$1,074

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