Deal Sheet: 2026 Highlander Platinum AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDKDRBH6TS31B247

Negotiation Guide

Opening Offer

$56,162

Fair Price

$57,662

Walk Away Above

$57,656

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,309

Est. Invoice$52,462

Holdback (est.)$1,153

MSRP (Sticker)$57,650

Asking Price$58,450

Markup+$800

Est. Dealer Margin on This Car$7,142

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Highlander)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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