Deal Sheet: 2026 Highlander Platinum AWD

Earnhardt Toyota · Mesa, AZ · VIN: 5TDKDRBH6TS31A812

Negotiation Guide

Opening Offer

$55,385

Fair Price

$56,885

Walk Away Above

$56,861

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$50,586

Est. Invoice$51,723

Holdback (est.)$1,137

MSRP (Sticker)$56,838

Dealer Add-Ons (DIA)+$499

Asking Price$58,036

Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,450

Percentile92% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory794 vehicles

Avg Markup (All Models)+$607

Avg Markup (Highlander)+$1,198

% Below MSRP23%

Avg Days to Sell31 days

Avg Sold Markup+$723

Price History

Jul 10, 2026$57,537 → $58,036(+$499)

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