Deal Sheet: 2026 Highlander Platinum AWD

Rodland Toyota · Everett, WA · VIN: 5TDKDRBH6TS31A096

Negotiation Guide

Opening Offer

$56,051

Fair Price

$57,551

Walk Away Above

$57,521

• Recent buyers paid ~$59 above MSRP

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Asking Price$57,692

Markup+$200

Est. Dealer Margin on This Car$6,524

Percentile67% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold664

Avg Markup+$59

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)-$202

Avg Markup (Highlander)$0

% Below MSRP54%

Avg Days to Sell35 days

Avg Sold Markup-$224

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