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Deal Sheet: 2026 Highlander Platinum AWD
Victory Toyota Highlands · Triadelphia, WV · VIN: 5TDKDRBH6TS29J352
Negotiation Guide
Opening Offer
$55,362
Fair Price
$56,862
Walk Away Above
$57,015
- • Recent buyers paid ~$12 above MSRP
- • Sitting 42 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,880
Est. Invoice$52,023
Holdback (est.)$1,143
MSRP (Sticker)$57,168
Asking Price$57,168
Markup$0
Est. Dealer Margin on This Car$6,288
Percentile58% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)$0
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$29
Price History
Jul 3, 2026$57,692 → $57,168(-$524)
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