Deal Sheet: 2026 Highlander Platinum AWD

Checkered Flag Toyota · Virginia Beach, VA · VIN: 5TDKDRBH6TS29I726

Negotiation Guide

Opening Offer

$56,695

Fair Price

$58,195

Walk Away Above

$58,428

• Recent buyers paid ~$12 above MSRP
• Sitting 49 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$52,208

Est. Invoice$53,382

Holdback (est.)$1,173

MSRP (Sticker)$58,661

Asking Price$58,661

Markup$0

Est. Dealer Margin on This Car$6,453

Percentile58% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory553 vehicles

Avg Markup (All Models)-$1,349

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,599

Price History

Jun 26, 2026$58,261 → $58,661(+$400)

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