Deal Sheet: 2026 Highlander Platinum AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDKDRBH5TS613365

Negotiation Guide

Opening Offer

$54,819

Fair Price

$56,319

Walk Away Above

$56,313

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,113

Est. Invoice$51,239

Holdback (est.)$1,126

MSRP (Sticker)$56,307

Dealer Add-Ons (DIA)+$895

Asking Price$58,200

Markup+$1,893

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,087

Percentile96% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Highlander)+$1,893

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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