Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Tacoma · Tacoma, WA · VIN: 5TDKDRBH5TS613091

Negotiation Guide

Opening Offer

$55,081

Fair Price

$56,581

Walk Away Above

$56,551

• Recent buyers paid ~$59 above MSRP

Price Breakdown

Est. Dealer Cost$50,305

Est. Invoice$51,435

Holdback (est.)$1,130

MSRP (Sticker)$56,522

Dealer Add-Ons (DIA)+$399

Asking Price$57,121

Markup+$599

Est. Dealer Margin on This Car$6,816

Percentile81% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold664

Avg Markup+$59

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory328 vehicles

Avg Markup (All Models)-$650

Avg Markup (Highlander)+$599

% Below MSRP55%

Avg Days to Sell34 days

Avg Sold Markup-$316

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