Deal Sheet: 2026 Highlander Platinum AWD

Wolfchase Toyota · Cordova, TN · VIN: 5TDKDRBH5TS33B070

Negotiation Guide

Opening Offer

$56,643

Fair Price

$58,143

Walk Away Above

$58,137

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,737

Est. Invoice$52,899

Holdback (est.)$1,163

MSRP (Sticker)$58,131

Dealer Add-Ons (DIA)+$499

Asking Price$59,429

Markup+$1,298

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,692

Percentile92% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$315

Avg Markup (Highlander)+$1,298

% Below MSRP25%

Avg Days to Sell33 days

Avg Sold Markup+$505

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