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Deal Sheet: 2026 Highlander Platinum AWD
Moses Toyota · Saint Albans, WV · VIN: 5TDKDRBH5TS33A744
This Is Already a Great Deal
Opening Offer
$54,793
Asking Price
$56,488
Max Price
$56,488
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $12 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,274
Est. Invoice$51,404
Holdback (est.)$1,130
MSRP (Sticker)$56,488
Asking Price$56,488
Markup$0
Est. Dealer Margin on This Car$6,214
Percentile58% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$529
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$564
Price History
Jul 15, 2026$58,891 → $58,046(-$845)
Jul 16, 2026$58,046 → $56,488(-$1,558)
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