Deal Sheet: 2026 Highlander Platinum AWD

Billion Toyota · Sioux Falls, SD · VIN: 5TDKDRBH5TS33A307

Negotiation Guide

Opening Offer

$56,029

Fair Price

$57,529

Walk Away Above

$57,523

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,190

Est. Invoice$52,340

Holdback (est.)$1,150

MSRP (Sticker)$57,517

Dealer Add-Ons (DIA)+$399

Asking Price$58,165

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,975

Percentile83% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Highlander)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Cheaper Highlander Platinum AWD Inventory

Canobie Lake ToyotaSalem, NH

-$4,692$53,48948d

Evans ToyotaFort Wayne, IN

-$4,621$51,76232d

Canobie Lake ToyotaSalem, NH

-$4,566$52,70632d

Hometown ToyotaOntario, OR

-$4,426$53,17115d

Canobie Lake ToyotaSalem, NH

-$4,192$53,08019d

Toyota of KeeneEast Swanzey, NH

-$4,014$52,99829d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,870$53,2236d

Vic Vaughan Toyota of BoerneBoerne, TX

-$3,828$54,05129d

Space City ToyotaHumble, TX

-$3,828$54,05128d

Space City ToyotaHumble, TX

-$3,828$54,05115d