Deal Sheet: 2026 Highlander Platinum AWD

Toyota Knoxville · Knoxville, TN · VIN: 5TDKDRBH5TS32A019

Negotiation Guide

Opening Offer

$54,895

Fair Price

$56,395

Walk Away Above

$56,389

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Asking Price$57,281

Markup+$898

Est. Dealer Margin on This Car$7,100

Percentile87% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$304

Avg Markup (Highlander)+$898

% Below MSRP16%

Avg Days to Sell30 days

Avg Sold Markup-$237

Price History

Jul 18, 2026$55,919 → $57,281(+$1,362)

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