Deal Sheet: 2026 Highlander Platinum AWD

Hoselton Toyota · East Rochester, NY · VIN: 5TDKDRBH5TS29J357

Negotiation Guide

Opening Offer

$54,456

Fair Price

$55,956

Walk Away Above

$56,170

• Recent buyers paid ~$12 above MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Asking Price$56,383

Markup$0

Est. Dealer Margin on This Car$6,202

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$30

Avg Markup (Highlander)$0

% Below MSRP83%

Avg Days to Sell36 days

Avg Sold Markup-$215

Price History

Jun 23, 2026$53,465 → $55,983(+$2,518)

Jun 26, 2026$55,983 → $56,383(+$400)

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