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Deal Sheet: 2026 Highlander Platinum AWD
Seeger Toyota · Creve Coeur, MO · VIN: 5TDKDRBH5TS29I913
Negotiation Guide
Opening Offer
$55,535
Fair Price
$57,035
Walk Away Above
$57,264
- • Recent buyers paid ~$12 above MSRP
- • Sitting 49 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,168
Est. Invoice$52,318
Holdback (est.)$1,150
MSRP (Sticker)$57,492
Asking Price$57,492
Markup$0
Est. Dealer Margin on This Car$6,324
Percentile58% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory175 vehicles
Avg Markup (All Models)$0
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup$0
Price History
Jun 23, 2026$57,042 → $57,517(+$475)
Jun 26, 2026$57,517 → $57,917(+$400)
Jul 7, 2026$57,917 → $57,492(-$425)
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