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Deal Sheet: 2026 Highlander Platinum AWD
Toyota of Cool Springs · Franklin, TN · VIN: 5TDKDRBH5TS29I748
Negotiation Guide
Opening Offer
$54,435
Fair Price
$55,935
Walk Away Above
$56,159
- • Recent buyers paid ~$12 above MSRP
- • Sitting 49 days (avg 27) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,181
Est. Invoice$51,309
Holdback (est.)$1,128
MSRP (Sticker)$56,383
Asking Price$57,282
Markup+$899
Est. Dealer Margin on This Car$7,101
Percentile88% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory382 vehicles
Avg Markup (All Models)-$331
Avg Markup (Highlander)+$899
% Below MSRP60%
Avg Days to Sell30 days
Avg Sold Markup+$66
Price History
Jun 7, 2026$58,905 → $56,407(-$2,498)
Jun 16, 2026$56,407 → $59,380(+$2,973)
Jun 20, 2026$59,380 → $56,882(-$2,498)
Jun 26, 2026$56,882 → $57,282(+$400)
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