Deal Sheet: 2026 Highlander Platinum AWD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 5TDKDRBH4TS614233

Negotiation Guide

Opening Offer

$57,182

Fair Price

$58,682

Walk Away Above

$58,676

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$52,216

Est. Invoice$53,390

Holdback (est.)$1,173

MSRP (Sticker)$58,670

Asking Price$59,670

Markup+$1,000

Est. Dealer Margin on This Car$7,454

Percentile90% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Highlander)+$1,000

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$399

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