Deal Sheet: 2026 Highlander Platinum AWD

Landers Toyota NWA · Rogers, AR · VIN: 5TDKDRBH4TS612742

Negotiation Guide

Opening Offer

$56,187

Fair Price

$57,687

Walk Away Above

$57,663

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$51,300

Est. Invoice$52,452

Holdback (est.)$1,153

MSRP (Sticker)$57,640

Dealer Add-Ons (DIA)+$799

Asking Price$58,439

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,139

Percentile85% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory897 vehicles

Avg Markup (All Models)-$1,098

Avg Markup (Highlander)-$1,540

% Below MSRP76%

Avg Days to Sell23 days

Avg Sold Markup-$142

Price History

Jun 25, 2026$57,086 → $58,039(+$953)

Jul 2, 2026$58,039 → $58,439(+$400)

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