Deal Sheet: 2026 Highlander Platinum AWD

Umansky Toyota · Glendale, WI · VIN: 5TDKDRBH4TS33A220

Negotiation Guide

Opening Offer

$55,654

Fair Price

$57,154

Walk Away Above

$57,148

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,856

Est. Invoice$51,999

Holdback (est.)$1,143

MSRP (Sticker)$57,142

Asking Price$57,641

Markup+$499

Est. Dealer Margin on This Car$6,785

Percentile81% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)+$133

Avg Markup (Highlander)+$499

% Below MSRP21%

Avg Days to Sell29 days

Avg Sold Markup-$190

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