Deal Sheet: 2026 Highlander Platinum AWD

Findlay Toyota · Henderson, NV · VIN: 5TDKDRBH4TS30J912

Negotiation Guide

Opening Offer

$56,104

Fair Price

$57,604

Walk Away Above

$57,598

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,257

Est. Invoice$52,409

Holdback (est.)$1,152

MSRP (Sticker)$57,592

Dealer Add-Ons (DIA)+$1,595

Asking Price$59,686

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,429

Percentile97% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Highlander)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

Price History

Jun 26, 2026$59,286 → $59,686(+$400)

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