Deal Sheet: 2026 Highlander Platinum AWD

Findlay Toyota Prescott · Prescott, AZ · VIN: 5TDKDRBH4TS30J697

Negotiation Guide

Opening Offer

$56,039

Fair Price

$57,539

Walk Away Above

$57,515

• Recent buyers paid ~$47 above MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,168

Est. Invoice$52,318

Holdback (est.)$1,150

MSRP (Sticker)$57,492

Asking Price$57,987

Markup+$495

Est. Dealer Margin on This Car$6,819

Percentile80% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$948

Avg Markup (Highlander)-$850

% Below MSRP48%

Avg Days to Sell35 days

Avg Sold Markup-$755

Price History

Jun 26, 2026$57,092 → $57,492(+$400)

Jul 2, 2026$57,492 → $60,036(+$2,544)

Jul 3, 2026$60,036 → $58,142(-$1,894)

Jul 7, 2026$58,142 → $57,987(-$155)

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