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Deal Sheet: 2026 Highlander Platinum AWD
Rhinelander Toyota · Rhinelander, WI · VIN: 5TDKDRBH4TS30J103
This Is Already a Great Deal
Opening Offer
$52,397
Asking Price
$54,018
Max Price
$54,018
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,512 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,301
Est. Invoice$51,431
Holdback (est.)$1,130
MSRP (Sticker)$56,518
Asking Price$54,018
Markup-$2,500
Est. Dealer Margin on This Car$3,717
Percentile2% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,867
Avg Markup (Highlander)-$2,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,721
Price History
Jun 23, 2026$56,035 → $53,618(-$2,417)
Jun 26, 2026$53,618 → $54,018(+$400)
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