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Deal Sheet: 2026 Highlander Platinum AWD
Woburn Toyota · Woburn, MA · VIN: 5TDKDRBH4TS29J169
Negotiation Guide
Opening Offer
$53,985
Fair Price
$55,485
Walk Away Above
$55,696
- • Recent buyers paid ~$12 above MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,758
Est. Invoice$50,876
Holdback (est.)$1,118
MSRP (Sticker)$55,908
Asking Price$55,908
Markup$0
Est. Dealer Margin on This Car$6,150
Percentile58% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory556 vehicles
Avg Markup (All Models)-$498
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$433
Price History
Jun 5, 2026$56,302 → $55,508(-$794)
Jun 26, 2026$55,508 → $55,908(+$400)
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