Deal Sheet: 2026 Highlander Platinum AWD

Findlay Toyota Prescott · Prescott, AZ · VIN: 5TDKDRBH4TS29J155

Negotiation Guide

Opening Offer

$55,842

Fair Price

$57,342

Walk Away Above

$57,462

• Recent buyers paid ~$59 above MSRP
• Sitting 41 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$51,248

Est. Invoice$52,400

Holdback (est.)$1,152

MSRP (Sticker)$57,582

Asking Price$58,077

Markup+$495

Est. Dealer Margin on This Car$6,829

Percentile79% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold664

Avg Markup+$59

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$964

Avg Markup (Highlander)-$850

% Below MSRP49%

Avg Days to Sell35 days

Avg Sold Markup-$758

Price History

Jun 10, 2026$57,182 → $57,677(+$495)

Jun 26, 2026$57,677 → $58,077(+$400)

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