Deal Sheet: 2026 Highlander Platinum AWD

Hamilton Toyota · Clovis, NM · VIN: 5TDKDRBH4TS29I935

Negotiation Guide

Opening Offer

$56,282

Fair Price

$57,782

Walk Away Above

$57,991

• Recent buyers paid ~$12 above MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$51,799

Est. Invoice$52,963

Holdback (est.)$1,164

MSRP (Sticker)$58,201

Asking Price$58,201

Markup$0

Est. Dealer Margin on This Car$6,402

Percentile58% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$65

Avg Markup (Highlander)$0

% Below MSRP95%

Avg Days to Sell40 days

Avg Sold Markup+$197

Price History

Jun 26, 2026$57,801 → $58,201(+$400)

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